O BRASIL DE TARSILA – IMMERSIVE EXHIBITION
Nubank Arte Lab - Exhibition Trailer
First Exhibition on TCU (Video courtesy of ARKx)
The Exhibitions
This project was part of two exhibitions.
The first one was “Transbordar o mundo: os olhares de Tarsila do Amaral” (Overflowing the world: the gazes of Tarsila do Amaral in a free translation), an unprecedented display of 63 of her most renowned works of art at Tribunal de Contas da União (TCU) in Brasília, Brazil, from February 11 to May 10, 2026.
The second one was "Brasil de Tarsila" (Brasil of Tarsila in a free translation) at Nubank Art Lab in São Paulo, Brazil, from October 10 to November 12, 2026. This was the greatest immersive exhibition ever dedicated to the artist's legacy, with more than 10 rooms revisiting 40 of her most iconic works in a combination of technology, sensory effects and interactive devices that reveal Tarsila's creative process.
Tarsila do Amaral (1886–1973) is a central figure in Brazilian Modernism, famously known for the Anthropophagic movement, which redefined the country’s visual identity by blending European avant-garde with authentic Brazilian themes.
© Joédson Alves/Agência Brasil
Production & Objectives
In collaboration with ARKx, supervised by Paola Montenegro (Tarsila’s great-niece) and the social scientist Juliana Miraldi, seven of Tarsila’s masterpieces were selected to be represented in a continuous immersive experience of 7 minutes long.
Responsabilities included environment modeling, texturing, lookdev, technical and art direction assistance for the digital reconstruction of her iconic paintings into immersive 3D environments, ensuring the artistic essence of her work was maintained in a spatialized and continuous format.
Impact
Both exhibitions received nationwide media coverage, from CNN news to Vogue Brasil and Forbes. Though one of the most remarkable words came from Paola Montenegro herself, in a free translation: “This initiative shows us that tradition and innovation can not only coexist, but potentialize one another”.